Marketing System Overhaul

What do I mean by “your marketing system is the frame that keeps your business flying high”? Well…

The Wright Brothers were the first people to successfully build an airplane.

In a market full of people trying to throw on the biggest engine and forget about the wings, the Wright Brothers focused on building a plane that could fly without an engine. Once successful, they added an engine…

Spending money on advertising and ignoring your marketing funnel is like spending more money on an engine without paying any notice to the plane.

First, you must fix the marketing funnel. Then, you can focus on closing leads and investing in advertising.

Focused on a plane that could glide without an engine.

First, we create a strategy

This strategy will help us understand:

• Where you are today
• Where you want to be in the future
• How we can help get you there

We’ll schedule a session to dig into each of these areas, then compile what we discovered to form a Blueprint.  Read this page on the process to understand more about this.

 

Next, we implement the strategy and complete your digital sales funnel

We need to make sure there are no leaks in your funnel that cause you to lose potential customers. Remember, get the frame right, then focus on the engine.

Here’s the digital sales funnel broken down:

 

What’s important is that you help your visitors through each stage of this funnel.  Once you have that system built, ongoing demand generation work would be the next, logical step.

But if you don’t have the funnel setup (the frame to your airplane), no matter how much you pump up that engine, ROI is limited.

The marketing system overhaul isn’t a standard, a-la-carte offering.  All clients will go through a discovery process before we offer any ideas on “next steps”.

Gathering the in-depth information about your company, goals, and ideal customers is what makes this activity so beneficial.  You’ll keep the final document as part of our work together.  Some may find it helpful to share with sales, marketing, and other teams to help them understand your business.

 

Build the Frame, then the Engine.